As many of you know that the internet is now literally everywhere. And the trend to search everything on internet is very high. But the thing that many of us don’t know about is how to search efficiently and effectively in the internet via the search engine (google, bing, etc.).
Broad Match is what we usually do, just type what we need and the search engine give us what we need (this is what some of us thought). But what Broad Match actually give us is a result based on what you search and misspellings, synonyms, related search, not actually in the phrase order. This is what we called dirty result. Broad Match is only good if you want to get the context of what’s happening around the topic. It’s not really specific.
Another use of Broad Match, which i thought really good is the use of boolean operators. Say we want to search: old table What we write in the search bar: old table What we actually get is any table which has old written on its metadata(web) or Any old which has table written on its metadata. To put it simply, any sites that has old and table written on it will be displayed to you by the search engine. And here is examples of what we can use from boolean operators, we can use AND and NOT.
- AND - Lets say, with the sample above, we want to search old table. We can also search with the keyword +old+table in the search bar. This will also display any sites which has old and table on it. We can also use it to add any elements that we want to search.
Another examples: restaurant +pork, english +book
- NOT - Now we want to search A, but we don’t want it to have connection with B. We want to search any table but the one which is not old. In the search bar we write: table -old Here we will get the result of any table which doesn’t contain any old in its site.
Another examples: Baseball Cap -women, Uniqlo Shirt -men
Phrase Match is one of my favorite. Because the result will only show what we really need in the first place(based on the phrase). Say we know need to search another old table, but this time we only want only table which has old written on it. Exactly old table, not table old, or any site which has table and old, but the context of old and table got seperated. If we search “old table”, remember to use the “whatyouwanttosearch”. The result will only display old table with the old before the table. Try it yourself! Another examples: “best keyboard 2017”, “novel illustrations”
There is still a lot of way to make your searching more efficient and effective. But hopefully this can help your “almost never on the context search”. Feel free to ask me if you have any question.